GUINNESS STREET FOOTBALL SKILLS CHALLENGE
BRIEF - Atomic was tasked with bringing to life the stories about Ireland’s elite athletes that are supported by The Irish Sports Council.
INSIGHT - Fans get to see Ireland’s athlete’s perform on one day a year. What they don’t see is the hard work, sacrifices and determination that go into the other 364 days in the year.
APPROACH - We created an online journal called The Journey which begins with the story of Olympic gold medalist Katie Taylor, and will continue with more elite athletes over the coming months. This journal brings fans exclusive video and photographic footage of the training regime and facilities that help Ireland’s athletes’ to achieve global success.